论文部分内容阅读
公关市场问题太重要了,往大处说,关乎中国公共关系事业的命运和前途,往小处说,关系到每一个公关从业者的饭碗。从道理上看,从长远看,中国的公关市场很大很大,可以这么说,哪里有市场经济,哪里有公开公平公正的竞争,哪里就需要公关。过去几年,本刊多次就中国公关的前景和走向提出看法,其基本的立足点是:中国公关每前进一步,都是同中国的改革开放,同市场经济体制和市场
The issue of the public relations market is too important. To the large extent, it relates to the fate and future of the cause of public relations in China. To the small office, it refers to the job of every public relations practitioner. From a logical point of view, in the long run, China’s public relations market is very large, so to speak, where there is a market economy, where there is open and fair competition, where you need public relations. In the past few years, we published several opinions on the prospects and trends of PR in China. The basic standpoint is that each step of PR in China goes hand in hand with the reform and opening up of China and the market economy system and market