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体育媒介是商业信息和媒体发生一定联系的体育精神、人物、组织、赛事等的统称。体育媒介因体育的迅速发展而发展。文章从体育媒介的概念入手,对体育媒介市场以及广告定位做了简要阐述,并浅析了体育媒介的广告经营策略。文章认为,不同体育媒介的广告需要不同的策划,只有广告与体育媒介完美的结合,才能在最大程度上对商品起到宣传作用。
Sports media is a general term for sportsmanship, characters, organizations, events and the like in which business information and media have some connection. Sports media have developed due to the rapid development of sports. Starting from the concept of sports media, the article briefly describes the sports media market and advertising positioning, and analyzes the advertising tactics of sports media. The article believes that different sports media advertising requires different planning, advertising and sports media only the perfect combination, in order to play a promotional role of the goods to the greatest extent.