就北京而言,覆盖辐射全国的电视、报纸、广播等媒体为众多以媒介代理为主要业务的广告公司提供了独特的生存发展空间,仅仅一个中央电视台,每一个频道以及频道下设的各个栏目,只要有广告行为,就会为广告公司提供合作的机会。这是上海和广州两地乃至全国其他城市都无法相比的、独一无二的媒介广告代理的强势。而北京这种因地域特殊因素所产生的行业优势也将因地域独具特色的存在而继续保持下去。 In the case of Beijing, the television, newspapers and radio and other media that cover the whole country radiate a unique space for the development of a large number of advertising agencies that use media agency as their main business. Only one CCTV channel, each channel, and various sections under the channel , As long as there is advertising, it will provide advertising companies the opportunity to cooperate. This is a unique media advertising agency that Shanghai and Guangzhou can not compare with other cities in the country. However, this industrial advantage arising from the special geographical conditions in Beijing will continue to be maintained due to the unique geographical presence.