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新世纪以来,中国影视剧的意识形态生产发生了巨大变化。中国大量影视剧,如电影《智取威虎山》(3D)、《天将雄狮》《铜雀台》,热播剧《琅琊榜》《芈月传》等,日渐显露出在商业影视剧中很少见的意识形态表述的直接性和急切性。不管这些影视剧的导演文化背景如何,作品蓝本来自何方,它们都毫不避讳地表述了符合主流文化意图的意识形态诉求。因为在中国崛起的时代语境下,“中国”意识崛起,已经成为中国文化公认的价值认同,努力以艺术的方式彰显“中国”形象,张扬“中国”价值,是这个时代影视剧的自觉选择。
Since the new century, great changes have taken place in the ideological production of Chinese film and television dramas. A large number of Chinese film and television dramas, such as the movie “Take Tiger Mountain” (3D), “The Lions of the Sky”, “Tungai”, the hit drama “Langya Bang” The immediacy and urgency of very rare ideological expressions. Regardless of the director’s cultural background of these films and dramas, where the blueprint works comes from, they all unobtrusively express the ideological appeals in line with the mainstream cultural intentions. Because in the context of the rise of China, the rise of the awareness of “China” has become a recognized value recognition of Chinese culture and is endeavoring to demonstrate the image of “China” and publicity of “China” in an artistic way. This is the The conscious choice of the era film and television drama.