论文部分内容阅读
为了让读者对叶茂中其人其事其思想有一个更深入的了解.笔者对其进行了一次访谈。彭诗金(郑州轻工业学院管理科学研究所副所长、郑州轻工业学院咨询公司总经理、副教授,以下简称彭);叶先生,您觉得要成为一个成功的广告人,应该具备什么样的素质?叶茂中(资深广告运动策划与CI设计专家,以下简称叶):首先是知识方面的要求。不仅要有广告专业知识,更要懂营销、公关、心理学、社会学和传播学。第二是社会阅历和经验。“象牙塔”里是产生不出好的广告创意的。广告人应该深入生活,观察生活,
In order to let the reader have a deeper understanding of the thoughts of the people in Ye Mao and his people, I conducted an interview with them. Peng Shi Jin (Zhengzhou Institute of Light Industry, deputy director of Institute of Management, Zhengzhou Institute of Light Industry Consulting, general manager and associate professor, hereinafter referred to as Peng); Mr. Ye, do you think you want to be a successful advertiser, what kind of qualities should be? Ye Maozhong Senior advertising campaign planning and CI design experts, hereinafter referred to as Ye): The first is the knowledge requirements. Not only advertising professional knowledge, but also to understand marketing, public relations, psychology, sociology and communication. The second is social experience and experience. “Ivory tower” is not produce good advertising ideas. Advertisers should be in-depth life, observe life,