论文部分内容阅读
分析了存在品牌转移者和忠诚者两类特殊消费群情况下的两阶段水平差异模型,其中品牌转移者在选择产品时只考虑价格因素而不考虑运输成本,品牌忠诚者总是选择某一品牌的产品而不管价格和运输成本. 讨论了在两阶段选址棗定价博弈模型中纯战略均衡存在的条件.
The paper analyzes the two-stage horizontal difference model under the circumstance of two types of special consumers including brand transferor and loyalty, in which brand transferrs only consider the price factor when choosing products without considering transportation costs, and brand lovers always choose a certain brand Regardless of the price and the transportation cost.The conditions of the existence of pure strategic equilibrium in the game model of two-stage selection of dates are discussed.