随着中国加入世贸组织,越来越多的企业家认识到,品牌尤其是具有良好知名度和美誉度的品牌是企业获取竞争优势、进占目标市场的“通灵宝玉”。从一般品牌成为著名品牌的过程,是不断争取消费者了解、理解和支持与合作的过程。在市场竞争激烈的情况下,要缩短成为名牌的这一过程,就必须进行一系列的富有成效的公共关系策划与品牌形象宣传。即借助匠心独运的创意设计来精心、周密地安排一系列的公关专题活动,为品牌与消费者之间建立起牢固的感情基础,使消费者对产品的诉求产生信心,达成销售,进而提高品牌的市场份额和信誉价值。这就是公关在名牌塑造中 With China’s accession to the WTO, more and more entrepreneurs realize that brands, especially those with good reputation and reputation, are the “psychic gem” for enterprises to gain competitive advantage and gain access to the target market. The process of becoming a famous brand from a generic brand is a process that constantly strives for consumers to understand, understand and support and cooperate with each other. In the market competition is fierce, to shorten the process of becoming a brand name, we must carry out a series of fruitful public relations planning and brand image promotion. That is, with the creative design of originality, careful and careful arrangement of a series of public relations activities for the brand and consumers to establish a solid foundation of feelings between the consumer appeal to the product, to achieve sales, and then increase Brand’s market share and reputation value. This is PR in brand building