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我国电视频道包装被有意识地运用只有十余年的时间,其发展非常迅速也非常曲折。电视频道包装虽已取得一定成绩,但也要注重分析频道包装的未来发展趋势,掌握频道包装的发展方向,尽量少走弯路、少做无用功。本文通过实例讨论我国电视频道包装发展现状,并在此基础上论述了我国电视频道包装的发展特点和存在问题,最后对未来的发展方向和趋势进行分析。
China’s television channel packaging was consciously used only 10 years, its development is very rapid and very tortuous. Although the TV channel package has made some achievements, but also pay attention to the analysis of the future trend of channel packaging, channel packaging to grasp the direction of development, minimize detours, less useless. This article discusses the status quo of China’s TV channel package development through examples, and on this basis discusses the development characteristics and existing problems of China’s TV channel package, and finally analyzes the future development trends and trends.