营销的核心是产品满足需求,产品与需求之间存在着一一对应的关系,“一一对应的程度”称之为产品力,对应的程度越高,产品力越强,则生命周期越长。在营销运作中,产品是营销人员运作市场的武器与前提,塑造产品力则成为运作市场的首要任务,但产品的内在、外在等一系列因素将直接影响到产品上市后在市场上的表现。 The core of marketing is the product to meet the demand, there is a one-to-one relationship between the product and the demand, “one by one corresponds to the degree of” called the product power, the higher the corresponding degree, the stronger the product, the life cycle The longer. In the marketing operation, the product is the weapon and premise of marketers operating the market, and the product force becomes the primary task of operating the market. However, a series of factors such as the intrinsic and extrinsic of the product will directly affect the market performance after the product is listed .