论文部分内容阅读
本研究通过操纵星号图的大小及相对大小来改变星号图的物理特征,并设数字条件为对照组,以进一步检验图形效应(即图形会比数字激发个体更强的风险回避行为)并探讨图形物理特征的突显性对风险回避行为的影响。结果发现,首先,星号图一般会比数字激发个体更强的风险回避行为;其次,无论是否突显星号图的整体面积,同比例地变化星号图的大小未能改变个体的风险回避行为;最后,当突显星号图的整体面积时,星号图的相对大小对个体的风险回避行为具有显著影响。结果表明,即使通过变化与表征数量信息相关较小的物理特征(星号图的大小),也可以改变个体的风险回避行为,相关结果可用决策与判断领域中的双系统模型加以解释,也进一步展示了人类在决策与判断过程中的非理性现象。
In this study, the physical characteristics of the asterisk map were changed by manipulating the size and relative size of the asterisk map, and the numerical conditions were set as the control group to further test the graphical effect (that is, the image would have a stronger risk avoidance behavior than the digitally excited individual) This paper discusses the influence of salient features of graphical physics on risk aversion. The results show that, firstly, the asterisk usually has a stronger risk avoidance behavior than the digitally stimulated individuals. Secondly, the size of the asterisk map does not change the risk avoidance behavior of individuals regardless of the overall area of the asterisk figure ; Finally, the relative size of the asterisk figure has a significant impact on individual risk avoidance behavior when highlighting the overall area of the asterisk figure. The results show that individual risk aversion can be changed even though the physical characteristics (the size of the asterisk) are less related to the change of quantity information, and the results can be explained by the dual system model in the field of decision making and judgment. Demonstrated the irrationality of mankind in the process of decision-making and judgment.