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自美国未来学家贝尔(Daniel Bell)将“第三产业”的文化与发达视为“后工业社会的来临”(1973出版的书名)抑或信息社会的标志之一至今,全球“比特”化互动技术既使得信道方式由从单一的电脑屏幕,扩展到手机、掌上机、传呼机、背投、大型电子显示屏等各个层面,同时也使得社会关系媒介化、生产方式艺术化、文化形态感性化。这正如学者所言,当下已步入了一个由“形象服务—消费形象”同构的“文化消费”(生产)时代[1]。
Since the American futurist Daniel Bell regarded the culture and development of “the tertiary industry” as one of the “advent of post-industrial society” (the title of the 1973 publication) or the symbol of the information society, the global “Bit ” interactive technology enables channel mode from a single computer screen to mobile phones, handhelds, pagers, rear projection, large-scale electronic display at all levels, but also makes the social relations of media, production methods Art, cultural form sensual. As scholars have said, the moment has entered an era of “cultural consumption” (production) which is isomorphic by “image service-consumption image” [1].