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2010年,广州日报报业集团加快了资本市场的运作,针对复杂的多媒体共存融合的媒介新环境,探索、建立全媒体组合的核心产品框架;经营上整合内部资源,实现差异化的一体经营,以“报网互动”切实增强传播效果;加强了华南区域市场的协同效应,跨城市整合传播的经营潜能得到开发释放。
In 2010, Guangzhou Daily Newspaper Group accelerated the operation of the capital market, explored and established the core product framework of the all-media combination for complex media co-existence and complex media environments, and integrated the internal resources to realize the differentiated integrated operation, In order to effectively enhance the dissemination effect, the synergy effect of the South China regional market was enhanced and the operational potential of integrated transmission across cities was developed and released.