疑惑之六:广告的效果永远是广告主最为关心的内容。如何评估广告的投放效果?在目前的中国市场环境下,除了从消费者的接受和购买程度上来测量以外,还必须要借助于细分领域专业化的研究数据。通过数据的辅助,广告主对于全行业、自身的广告投放才会有一个更全面的了解与解读。知已知彼,方能百战不殆。 Sixth doubts: the effect of advertising is always advertisers are most concerned about. How to evaluate the effectiveness of advertising? In the current Chinese market environment, in addition to the acceptance and purchase of consumers to measure the level, but also must rely on the breakdown of the field of specialized research data. Through the assistance of data, advertisers for the entire industry, their own advertising will have a more comprehensive understanding and interpretation. Known known to him, can only know yourself.