随着新媒体时代的到来,阅读方式越来越多样化,微博、微信的出现正改变着人们的生活方式,然而在逐渐改变着读者阅读习惯同时也带给高校图书馆新的挑战和机遇。微信公众平台的出现,不仅可以推送消息,还可以进行阅读推广,它的出现对于正在寻求新思路的高校图书馆来说更是新的契机。 With the advent of the new media era, the way of reading is becoming more and more diversified. The emergence of Weibo and WeChat is changing people’s lifestyles. However, it gradually changes the reader’s reading habits and brings new challenges and opportunities to the university library. . The appearance of WeChat public platform can not only push the news but also promote the reading. It is a new opportunity for the university library that is seeking new ideas.