市场营销不仅仅局限于企业,区域范围的市场营销也是广泛存在的。在现阶段大的经济环境背景下,有必要对区域范围以及企业范围的市场营销之间存在的各种关系加以探究。这篇文章主要通过探究这两者的异同来分析彼此存在的各种关系。 Marketing is not limited to business, and regional marketing is also widespread. In the current context of a large economic environment, it is necessary to explore the various relationships existing between regional and enterprise-wide marketing. This article analyzes the various relationships that exist between each other by examining the similarities and differences between the two.