当前,普通高校的《导游学》教学模式大多数是重理论而轻实践甚至无实践,培养的人才的很难适应当前社会的高速发展。本人通过对《导游学》校企合作课程建设的不断摸索,提出了建设目标和内容。旨在为中国导游业持续健康发展培养具有国际性视野的高素质、复合型、应用型导游人才。 At present, most of the “guided tours” teaching modes in colleges and universities are mostly heavy theories and light practices or even no practices. The trained personnel can hardly adapt to the rapid development of the current society. Through my continuous exploration of the construction of the “Tour Guide” school-enterprise cooperation curriculum, I put forward the construction goal and content. Aiming to cultivate a high-quality, complex and applied tour guide talent with an international horizons for the sustainable and healthy development of China’s tour guide industry.