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氮磷钾是植物需要的最基本的三种营养元素,氮化肥的生产一直居于举足轻重的地位。近年来,我国氮肥生产企业迅速发展,氮肥生产量与日俱增。氮肥生产企业正在逐步成为化肥行业中最具活力、发展速度最快的一个化肥生产行业。然而,由于氮肥生产过剩,供过于求的趋势日益明显,使得氮肥的营销出现问题。本文从化肥的市场现状分析出发,分析化肥市场营销存在的主要问题,进而对氮肥的市场营销策略进行分析。为氮肥企业的营销人员提供重要的参考资料。
Nitrogen, phosphorus, and potassium are the most basic three kinds of nutrients that plants need. The production of nitrogen fertilizer has always played a decisive role. In recent years, nitrogen fertilizer production enterprises in China have developed rapidly and the production of nitrogen fertilizers has been increasing. Nitrogen fertilizer production enterprises are gradually becoming the most dynamic and fastest-growing fertilizer production industry in the fertilizer industry. However, due to the oversupply of nitrogen fertilizers, the trend of oversupply is increasingly evident, which makes marketing of nitrogen fertilizers problematic. This article starts with the analysis of market status of chemical fertilizers, analyzes the main problems in the marketing of fertilizers, and then analyzes the marketing strategies for nitrogen fertilizers. Provides important reference materials for the marketing staff of nitrogen fertilizer companies.