中国加入WTO，意味着包括传媒业在内的各个行业都将进行理念运作方式上的积极调整。我们只有立足国际视野，全方位地应对挑占，才能在竞争中立于不败之地。王燕的文章《电视节目的经营与市场》，潘应和的文章《加入WTO后广播电视人的学习取向》和王长潇的文章《入世与中国媒体潜在人才流失的应对策略》从不同角度涉及到了这个主题。 China’s accession to the WTO means that all industries, including the media industry, will make active adjustments in their mode of operation. Only by basing ourselves on the international perspective and coping with all aspects can we be invincible in the competition. Wang Yan’s article, “The Management and Market of Television Programs,” Pan Yinghe’s article, “Orientation of Radio and Television People after China’s Accession to the WTO,” and Wang Changxiao’s article, “Accession to the WTO and Countermeasures for Loss of Potential Talents in Chinese Media” This topic is covered.