随着传媒产业的迅速发展,“核心竞争力”成为分析和评价传媒表现的重要指标。何谓“核心竞争力”?对于电视传媒产业,只要能使媒体具备盈利能力,并且该能力是其他媒体不可取代、难以复制、难以超越的,我们就称其为媒体的核心竞争力。“核心竞争力”理论是当代经济学和管理学相互交融的最新、最高成就之一,“核心 With the rapid development of the media industry, ”core competence“ has become an important indicator for analyzing and evaluating media performance. What is ”core competence“? For the TV media industry, as long as the media can make the media profitable, and this capability is irreplaceable, difficult to duplicate and hard to surpass by other media, we call it the core competitiveness of the media. ”Core competence “ theory is one of the latest and highest achievements of contemporary economics and management science, ”core