这是一个最好的时代,这是一个最坏的时代;这是一个讲信用的时代,又是一个欺骗的时代;这是一个光明的时代,又是一个黑暗的时代。在这个时代,经济不再高速增长,转而保持平稳发展;在这个时代,企业的营销预算不再那么丰厚,转化率期待值却越来越高;在这个时代,社会化搅动媒体格局,媒体维护面临法律制裁;同样在这个时代,我们的公共关系行业走到了变革的十字路口。前段时间和两位自己创业多年的好友小聚,在谈到公司的业务现状时,两人无不感慨昔日辉煌不再,提及未来出路却颇为忧虑黯然。就在今年年初,他们一位合作多年的运动品牌客户突然抛出一系列尖锐的课题:“公关传播到底能为企业带来多少真正价值?对于 This is the best time. This is the worst time. This is an era of credulity and an era of deception. It is a bright era and a dark one. In this era, the economy is no longer growing rapidly, but in turn maintain a steady development; in this era, business marketing budget is not so rich, the expected value of conversion rates are getting higher and higher; in this era of social stifling the media, the media Maintenance is facing legal sanctions; also in this era, our public relations industry is at the crossroads of change. Some time ago and two friends of their own business for many years to get together, talked about the status of the company’s business, the two are all feeling the glory of the past no longer, mentions the way out but quite worried and sad. Just earlier this year, a co-branded sports brand customer of his years suddenly raised a series of sharp issues: ”How much PR really brings value to the business?