为什么拥有相同产品质量和服务品牌,却会有不同甚至天渊之别的效益?对于现代消费者,产品不再只是一个物件,而是在商品物体上具有象征性的、意义性的、符号性的意义,是生活方式的象征。购买产品让消费者满足的已不仅是物质需求,而是更多的心理需求。能注重了解客户,把握消费者心理需求而推出适合消费者的产品与服务的品牌就能得到更大的甚至绝对的成功。 Why have the same product quality and service brand, but there will be different or even the most profound benefits? For modern consumers, the product is no longer just an object, but the commodity has a symbolic, meaningful, symbolic Meaning, is a symbol of lifestyle. Purchasing products to satisfy consumers is not only the material needs, but more psychological needs. Able to focus on understanding customers, to grasp the psychological needs of consumers and introduce products and services suitable for consumers brand can get even greater success or even absolute.