从80年代末我国企业开始有了品牌意识起到现在,企业的创品牌活动已经开展了十几年。到目前为止,我国企业有两种品牌经营战略已经被实践证明是成功的:一是以海尔为代表的“提供解决顾客问题的整体方案”的战略;二是以格兰仕为代表的“经济制约”战略。海尔的提供“解决顾客问题的整体方案”战略 From the end of the 1980s, Chinese enterprises began to have brand awareness and now, the company’s brand activities have been carried out for more than 10 years. So far, there have been two brand management strategies in China’s enterprises that have been proved to be successful: First, the strategy of “providing an overall solution to customer problems” represented by Haier; and secondly, represented by Galanz. Economic constraints “strategy. Haier’s ”Total Solution to Solve Customer Problems" Strategy