报纸广告在与电视、广播等众多媒体广告的竞争中,如何才能克服自身平面静止的局限性而吸引受众?创造富于个性的广告图案,是其重要途径之一。越来越多的图案(包括照片)适用于报纸广告,这与大众接受心态的变化相适应。由于经济的发展和科学技术的日新月异,人们每天会接触难以数计的讯息,却只选择相当少量的讯息,这是大脑 In the competition with numerous media advertisements such as television and radio, how to attract the audiences by how to overcome the static limitations of newspaper itself? To create a personalized advertising design is one of the important ways. More and more patterns (including photos) are suitable for newspaper advertisements, which is in line with the general public’s acceptance of psychological changes. Due to the economic development and the ever-changing science and technology, people encounter daily information that is difficult to count, but choose only a small amount of information. This is the brain