论文部分内容阅读
奥迪今年有两款车进入美国销售量最大的汽车杂志之一——《公路和跑道》(Road&Track)评选出来的“最佳二十”名单,分别是 S5和 R8。今次先谈 S5。5字系列有 A 和 S 两种,其中 A5是双门跑车,它的高性能版本是 S5,也是双门跑车,这两款车,特别是性能更加出色的 S5,是今年早些时候在2007年日内瓦车展上首次展出的,A5/S5的问世不仅填补了奥迪产品线之间的缝隙,还把奥迪带入到—个新的细分市场,即高档双门跑车市场。这个市场艰苦异常,因为内中的各种汽车性能都非常强悍,各有自己的特点,并且有自己比较固定的客户群。我看看今年推出的奥迪 A5/S5,心想:它到底希望能够依托什么力量进入这个市场呢?除了奥迪的品牌优势之外,
This year, two Audi cars entered the list of “best twenty” selected by Road & Track magazine, one of the largest car magazines in the United States, namely the S5 and the R8. The first to talk about the S5.5 word series A and S are two, of which A5 is a coupe, its high-performance version is S5, is also a two-door sports car, these two cars, especially the S5 performance is even better The A5 / S5 debut, which debuted earlier this year at the 2007 Geneva Motor Show, not only filled the gap between the Audi product lines but also brought Audi to a new market segment, the upscale Coupé market. This market is extremely troublesome, because all kinds of cars in the car are very tough, have their own characteristics, and have their own relatively fixed customer base. I look at this year’s launch of the Audi A5 / S5, I thought: in the end it hopes to rely on what power to enter this market? In addition to Audi’s brand advantage,