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若无意外,中国在下月正式加入WTO。这是一则喜讯,同时也是一记警钟,当中国日化市场与国际日化巨鲨同舞并以本土化优势与国际接轨的同时,我们的专业化妆品市场的产品结构、战略管理、营销渠道、利润收益等等诸多领域又将怎样渡过其艰难的转型期? 一、注重产品内涵与外延据亚洲策略有限公司预测,未来中国的美容市场每年将有20～30％的增长,较之于其他行业,具有较大的市场拓展空间及
If there is no accident, China will formally join the WTO next month. This is a good news, and it is also a wake-up call. While China’s daily chemical market is dancing with Jushua International Sharks, and with localization advantages in line with international standards, our product structure, strategic management, and marketing channels for the professional cosmetics market , profits and many other areas will survive through its difficult transition period? First, pay attention to product connotation and extension According to Asia Strategy Co., Ltd. forecast, the future of China’s beauty market will have 20 to 30% annual growth, compared to Other industries have greater market development space and