话语传播是危机传播的重要组成部分和方式,重视话语互动的方法与原则是中国应对各类危机事件的当务之急。本文从宏观层面出发,考察“中国制造”国际形象传播中,中方在话语主体、话语主题、话语渠道、话语反应速度以及话语效果方面呈现的特点与存在的问题,同时提出了“中国制造”国际形象传播的文化话语途径。本研究为中国当代话语研究提供了话语语言学的研究方法和范例。 Discourse transmission is an important part and mode of crisis communication. The method and principle of focusing on discourse interaction are the top priorities for China to deal with all kinds of crisis events. From a macro perspective, this paper examines the characteristics and existing problems of China in the international image transmission of “Made in China” in terms of discourse subject, subject of discourse, channel of discourse, speed of discourse reaction and effect of discourse, and at the same time put forward “China Manufacturing ”international cultural channel of cultural transmission of image. This research provides the research methods and examples of discourse linguistics for the study of contemporary Chinese discourse.