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日本一家钟表店一段时间以来手表大量积压,致使资金难以周转,前途堪忧。一天,老板灵机一动,别出心裁地在店门口贴出一张实话实说的“广告”——“本店现存有一批手表,因走时不太准确,24小时之内慢24秒,敬请顾客购买前三思”。想不到的是,“广告”贴出后的第二天,这家钟表店变得门庭若市,生意兴隆起来了。原来,看到“广告”的人们觉得店主很诚实,值得信任,且对24小时内慢24秒的手表颇感兴趣,因此都想来看一看。结果可想而知,积压的手表销售一空。“美津浓”是世界级的运动服装及用品制造商,享有盛名。它
A watch shop in Japan for some time a large backlog of watches, resulting in funds difficult to turnaround, worrying future. One day, the boss of a brainwave, ingenuity in the storefront posted a truth to tell “advertising ” - “shop has a number of watches, because of the time is not accurate, 24 hours 24 hours slower, please customers Think twice before buying. ” Unexpectedly, the second day after “Advertiser” was posted, the watch shop became dignified and the business was booming. It turned out to see “advertising ” people think the owner is very honest, trustworthy, and for 24-hour watch within 24 hours rather interested in, so want to have a look. The results can be imagined, backlog of watches sold out. “Mizuno ” is a world-renowned manufacturer of sports apparel and supplies, prestigious. it