自20世纪90年代末,电子商务在我国萌芽到现在,已经经历了近20年的发展。在这个过程中,人们熟知的易趣网、淘宝网、亚马逊(中国)、拍拍网等电商网站相继问世,网上银行、支付宝等支付方式逐渐开始主导人们的消费。从B2B(商家对商家)到B2C(商家对消费者)到C2C(消费者对消费者),电商的商业模式变得越来越多元,商品的种类也从涵盖生活方方面面,开始转向单一种类或面向专门人群,比如专营服装的凡客诚品,主推女性购物主题的聚美优品、唯品会等。正是在电子商 Since the late 1990s, e-commerce has sprung up in China for nearly 20 years now. In this process, well-known eBay, Taobao, Amazon (China), pat network e-commerce sites have come out, online banking, Alipay and other payment methods gradually began to dominate people’s consumption. From B2B (Business to Business) to B2C (Business to Consumer) to C2C (Consumer to Consumer), the business model of e-commerce has become more and more diversified, and the variety of products has also shifted from covering all aspects of life to becoming a single category Or for specialized groups, such as franchised clothing where Eslite, the main push women’s shopping theme of the United States and the United States, the only product will be. It is in e-commerce