随着市场经济体制的渐趋成熟和市场环境的日益严峻 ,无论传统产业还是新兴产业、工商业或服务业 ,都越来越感到生意难做。有人将此归因于买方市场 ,我认为 ,应对的关键在于卖方创新 ,即企业营销必须有新的策略 ,并以新的营销概念为指导。其一 ,由适应需求到创造需求。市场营销 With the gradual maturity of the market economy system and the ever-harsher market environment, the traditional industries, emerging industries, commerce and industry, or service industries are increasingly feeling the difficulty of doing business. Someone attributed this to the buyer’s market, and I think the key to dealing with this is seller innovation, where there is a need for new strategies for marketing and guided by the new marketing concept. First, by adapting to demand to create demand. marketing