“下一步？”(What’s next？)是2006年亚太广告节的大会主题,也是我近日一直自我反省的一个问题。1400 多位来自亚太区不同广告公司的代表云集于泰国芭堤雅,不会只为着阳光、海滩与美女。面对数千件来自亚太区不同国家或城市的广告作品,以及多个专题讲座,大家或多或少都会有些冲击。以下只属我个人的一点体会: 1.一直以来,亚太区电视广告首推泰国,平面则属新加坡。我一直的见解是电视强的做不好平面,平面 What’s next? Is the theme of the conference for the 2006 Asia Pacific Advertising Festival and one of the issues I’ve been trying to reflect on myself recently. More than 1,400 representatives from different advertising agencies in the Asia-Pacific region gathered in Pattaya, Thailand, not just for sunshine, beaches and beauty. In the face of thousands of advertising works from different countries and cities in the Asia Pacific region, as well as a number of seminars, everyone will be more or less some impact. The following is only my personal experience: 1. All along, the Asia-Pacific region television commercials in Thailand, the plane is Singapore. My opinion has always been that TV is not good at plane and plane