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数字技术革命重新定义了媒体公司在技术层面的最优规模边界,在技术层面重新定义了媒体公司的最优产品组合,改变了传媒资源的相对稀缺程度。在数字技术革命的背景下,实现传媒资源的横向、纵向整合,促使传媒资源在行业间、地域间的自由流动,是数字技术革命的一种强制。
The digital technology revolution redefines the optimal size boundaries of media companies at the technical level, redefines the optimal product mix of media companies at the technical level, and changes the relative scarcity of media resources. Under the background of the digital technology revolution, realizing the horizontal and vertical integration of media resources and facilitating the free flow of media resources among industries and regions is a compulsion of the digital technology revolution.