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2009年4月2日晚,由全球领先的户外广告公司——德高集团举办的第三届德高中国最佳地铁广告大奖颁奖典礼在上海喜来登大酒店隆重举行。本届BOB共设10个类别32个奖项,宜家家居、中美史克—新康泰克分获德高中国地铁广告大奖最高荣誉创作白金奖和最高荣誉媒体运用金奖两项殊荣。德高中国第三届地铁广告大奖分别设立了我最喜爱的电子媒体广告、最佳品牌推广、最佳策略推广、最佳全国策略投放、最佳系列海报、我最喜爱的公益广告、最佳城市覆盖策略、最高荣誉创作奖、最高荣誉媒体运用奖和我最喜爱的海报10大类别的奖项。在这次的评选中,特别设有地铁乘客评选出的“我最喜爱的公益广告”奖项,本届“我最喜爱的公益广告”金奖由四川文旅摘得。作为地铁广告的运营商,德高中国希望能够配合地铁运营商创造一个和谐且充满创意的地铁文化空间,通过地铁广告平台更有效地传递公益信息,让城市变得更具温情。
On the evening of April 2, 2009, the third Deco China Best Subway Advertising Awards Ceremony, organized by the world’s leading outdoor advertising company, the Deco Group, was held at the Sheraton Shanghai Hotel. This year’s BOB has a total of 10 categories and 32 awards. IKEA, Sino-US-SKC-New Contac have won the highest honors in the German Metro Advertising Awards Platinum Award and the highest honorary media use gold award. The 3rd China Metro Advertising Awards of Degussa set up my favorite electronic media advertising, best brand promotion, best strategy promotion, best national strategy launch, best series poster, my favorite public service advertisement, and the best Urban Coverage Strategy, Top Honor Creation Award, Top Honor Media Use Award and my favorite posters in 10 categories. In this selection, “My favorite public service advertisements” awards selected by subway passengers were specially selected, and this year’s “My favorite public service advertisements” gold awards were won by Sichuan travel agencies. As an operator of subway advertisements, Degussa China hopes to cooperate with the subway operators to create a harmonious and creative metro cultural space. Through the subway advertising platform to more effectively transmit public interest information, the city will become more warmhearted.