“品牌”一词已成为影响人们生活态度和观点的关键词之一。在中国高等教育发展中,各职业院校同样要树立品牌理念,锻造特色品牌、制定出奇制胜的品牌战略,方能在激烈的教育市场中独树一帜。本文就如何实施职业院校的品牌战略作出一些有益的探讨,并罗列了许多创造品牌过程中暴露的缺点和错误策略,希望大家能从中得到一些启示。 “Brand ” has become one of the key words affecting people’s attitudes and opinions. In the development of higher education in China, all vocational schools also need to establish brand philosophy, forge specialty brands and make surprising brand strategies so as to be unique in the fierce education market. This article makes some useful discussions on how to implement the brand strategy of vocational colleges, and lists many shortcomings and wrong strategies exposed in the process of brand creation. I hope everyone can get some inspiration from it.