“油中感谢”除了标志着顾客忠诚度计划的启动之外,还意味着中国石化的总部营销迈出了第一步。7月29日,在中国石化销售有限责任公司零售管理处八层的办公室里,柴志明处长和他的同事们像往常一样在紧张地忙碌着。他们的忙碌基本上围绕着四个字“油中感谢”,这是中国石化7月8日起推出的一项重大积分增值活动的名称。从“感谢”二字开始,中国石化开启了总部与客户直接相连的通道,迈出了“创建中国石化零售服务品牌”的关键一步。 Thanks to Oil In addition to marking the start of customer loyalty programs, it also marks the first step toward Sinopec’s headquarters marketing. On July 29, at the eighth floor of the retail management office of Sinopec Sales Co., Ltd., Director Chui Chih-ming and his colleagues were busy nervously as usual. Their busyness basically revolves around the four words “Thank You in Oil,” which is the name of a major integral value-added activity launched by SINOPEC since July 8. Starting from the word “thanks”, Sinopec Corp. has opened a direct link between its headquarters and its customers and has taken a key step toward “creating a retail service brand for Sinopec.”