媒体发展进入新的阶段,从量的竞争进入质的竞争时代。以前拼版面,拼发行,拼投入,拼价格。现在则更加注重质和量的结合,通过品牌活动打造竞争力。品牌活动成为重要竞争手段记者走访了杭州的几家报纸。《杭州日报》总编辑赵晴认为:“报业 The development of the media has entered a new phase and competition from quantity has entered a period of qualitative competition. Previous layout layout, spell distribution, spell input, fight the price. Now pay more attention to the combination of quality and quantity, through the brand activities to create competitiveness. Brand activity has become an important means of competition Journalists visited several newspapers in Hangzhou. Zhao Qing, editor-in-chief of Hangzhou Daily, said: ”The newspaper industry