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解放军出版社新近出版的学术专著《网络舆论引导论》,系林凌领衔的国家社会科学基金项目结题成果,出版前得到审读专家的肯定,出版后受到业界和学界欢迎。著者在深入调研的基础上,阐述舆论、网络舆论概念、特征和功能,剖析典型网络群体事件、网络舆论事件、网络舆情事件,从学理、技术、制度层次辨析舆论一律观、舆论不一律观的优长及短板,把脉舆论内生及外生性张力,依据网络信息传播规律,针对网络舆论引导的挑战话题,提出快速公开信息、防范媒介化风险、优化政府引导机制、加快制定web 2.0及web 3.0时代网络媒体法规等对策,论据充沛,理藩严谨,观点兼具原则性、法规性和可操作性。
The newly published academic monograph “Guidance on Internet Public Opinions” by the People’s Liberation Army Publishing House was the result of the conclusion of the National Social Science Fund Project led by Lin Ling. It was affirmed by experts for review before publication and was welcomed by the industry and academia after it was published. On the basis of in-depth investigation and research, the author elaborates the concepts, characteristics and functions of public opinion and online public opinion, analyzes the typical network group events, network public opinion events and network public opinion events, and analyzes the viewpoints of public opinion and public opinion from different perspectives from the aspects of theory, technology and system Long and short board, the pulse of media endogenous and exogenous tension, according to the rules of network information dissemination, for the challenge of online media guidance, put forward rapid and open information to prevent media risk, optimize the government guidance mechanism to speed up the development of web 2.0 and web 3.0 era of Internet media regulations and other countermeasures, arguments are abundant, rational care fan, both the principle of viewpoints, laws and regulations and operability.