近些年来,随着我国经济的发展,许多行业面临着中低端产品过剩、企业竞相降价促销的局面,结果使产品利润大大下降,有的产品利润已下降到零。在这种情况下,我国的消费品厂商既要面对市场已转为买方市场的现实,又要直接面对来自发达 In recent years, along with the economic development of our country, many industries are faced with the situation that the middle and low-end products are surplus and the enterprises are competing to cut prices. As a result, the profit of the products drops greatly and some products profits have dropped to zero. Under such circumstances, the consumer goods manufacturers in our country not only have to face the reality that the market has been turned into the buyer's market, but also face the problems directly from the developed