古语云:半部《论语》治天下。今朝云:半部《孙子兵法》打江山。2005年,“战略”是一个关键词。商界引发了一场关于“战略”的论战。先是谁决定企业成败的问题:细节还是战略?然后是战略的优劣问题,蓝海和红海谁比谁更优?问题的答案是什么不重要,细节和战略本身没有矛盾,不存在一 Old saying goes: Half of the Analects of Confucius rule the world. At the moment: half of the “Art of War” fight Jiangshan. In 2005, Strategy was a key word. The business community sparked a polemic on “strategy.” First, who determines the success or failure of the business: the details or strategy? Then the question of the pros and cons of the strategy, who is better than the blue ocean and the Red Sea? The answer to the question is not important, the details and the strategy itself is not contradictory, does not exist