商标的作用在于使消费者在市场上千千万万的商品中选择自己所信赖的厂商生产的产品。。它既保护消费者的利益，也保护合法经营者的权益。正因为如此，才有“商标是商战利器”的提法。于2000年5月开始、今年4月结束的中国商标知识大赛，对唤醒全社会的商标意识起到了积极作用， The role of the mark is to enable consumers to choose among the thousands of products on the market the products they rely on. . It not only protects the interests of consumers, but also protects the rights and interests of legal operators. It is precisely for this reason that there is a reference to “the trademark is a weapon of commercial warfare.” Starting from May 2000, the China Trademark Knowledge Competition concluded in April this year has played a positive role in arousing the awareness of the trademark of the whole society.