随着Micro-blog的迅速风靡，越来越多的主流媒体、机构组织等开始开通微博，利用微博这个平台进行自我宣传和关注的粉丝互动；而作为高校科研、信息、服务汇集中心的图书馆可以利用微博这个平等开放的平台，拉近图书馆与读者的距离，促进图书馆信息服务的宣传和推广。“,”With the popularity of the Micro-blog, more and more mainstream media and organization began to open micro-blog for self promotion and fans interaction. As the scientific research and information centre of a university, library can use micro-blog to make the relationship closer between library and reader, to promote the publicity and promotion of library information service.