要吸引消费者,企业必须随时听取顾客的意见,向顾客提供个人化产品和个人化销售。2010年的公司依然如此。最新一期美国《商业周刊》刊登的一封“读者来信”再次阐明了这个简单而朴素的真理,其大意如下: 实时反馈 亚马逊网上销售公司是这方面的先锋,它研究我买过的书然后根据我正在看的书向我推荐新书。销售定做计算机的戴尔公司记住顾客们过去买过的 To appeal to consumers, businesses must listen to customers’ opinions at any time and provide them with personalized products and personalized sales. Companies in 2010 still do. The latest issue of Reader Letters published in BusinessWeek in the United States illustrates yet another simple, plain truth, as follows: Real-time feedback Amazon Online Sales is the vanguard in that it studies the books I’ve bought and then Recommend a new book to me based on the book I am reading. Dell, which sells custom-made computers, remembers what customers have bought in the past