《南非华人报》是中国著名报业集团华商传媒集团作为地方传媒企业,实施积极走出去战略,创办的一份海外华文报。该报宗旨为“传播中国声音,服务华人华侨,弘扬中华文化,增进中南交流。”在实际运作中,坚持公信力与影响力并重,“传递价值,服务为主”作为理念,内容导向为“华人新闻,华商资讯,华侨家园”。“文化特色”和“爱国感情”是该报的主旋律。以传播中华文化为依托,体现出强烈的爱国色彩。由于新的办报思路适应了市场经济发展的规律,《南非华人报》一跃成为南非乃至整个非洲影响力最大的华文报纸,为中华文化在非洲的传播起到了的很大作用,也为中南两国关系友好做出了一定的贡献。本刊记者有幸邀请到南非华人报社社长胥建礼先生,让我们一起感受一位异国他乡的传媒人所展现出来的人格魅力。 “South Africa Chinese Newspaper” is a famous Chinese newspaper group Huashang Media Group as a local media companies, the implementation of the strategy of going out to actively set up an overseas Chinese newspaper. The purpose of the newspaper is to “spread Chinese voices, serve overseas Chinese, promote Chinese culture and promote exchanges between China and South Africa.” “In practice, we must adhere to the principle of both credibility and influence, and” value transmission and service oriented “ Oriented to ”Chinese news, Chinese business information, overseas Chinese home“. ”Cultural Characteristics “ and ”Patriotic Affection “ is the main theme of the newspaper. To spread the Chinese culture as the basis, reflecting a strong patriotic colors. Owing to the new guidelines on running newspapers adapted to the law of market economy, ”South Africa Chinese Newspaper" has become the most influential Chinese-language newspaper in South Africa and even in Africa as a whole. It has played a significant role in the spread of Chinese culture in Africa, The friendly relations between the two countries have made some contribution. Our correspondent was fortunate enough to invite Mr. Xu Jianli, the president of the South African Chinese newspaper, to let us experience the charisma demonstrated by a media man from a foreign country.