毋庸置疑,今天的中国企业正处在一个前所未有的机遇与挑战并存的市场环境中。一方面,中国经济的高速增长和广阔的市场空间为企业勾画了一幅美好的发展前景,另一方面,伴随着全球经济一体化的曰益深入,中国企业也将越来越多地面临着如何在这种国际化的竞争中生存、发展的压力。显然,在这种态势下,企业怎样才能使自己的产品赢得客户的认可就成为取得竞争优势的关键,这也是为什么”以客户为中心”、“以 There is no doubt that today’s Chinese enterprises are in an unprecedented market opportunities with both challenges and challenges. On the one hand, China’s rapid economic growth and broad market space have outlined a bright future for the enterprises. On the other hand, with the further deepening of global economic integration, Chinese enterprises will also face increasingly How to survive and develop in this kind of international competition? Obviously, in this situation, how companies can make their products to win the recognition of customers has become the key to gain a competitive advantage, which is why the “customer-centric”, "