旅游业是新世纪发展最快和最有潜力的行业。旅游经济将成为天津最重要的经济增长点。那么,在加入WTO后全新的国际经济、政治、文化、安全和激烈竞争的大环境中,天津地区应该怎么样在WTO的机遇中求得迅速发展、在公平的竞争中不断壮大呢?我将和天津人民一起探讨如何塑造有特色和竞争优势的天津城市品牌。 城市品牌面临挑战 实际上世界上的知名旅游城市品牌在新经济高速发展的今天都面临着新的挑战。像巴黎、纽约、东京等著名的旅游城市都开始感到了新的旅游经济带来的冲击。旅游人数的下滑,停留日期的减少和购 Tourism is the fastest growing and most promising industry in the new century. The tourism economy will become the most important economic growth point in Tianjin. Then, in the new environment of international economy, politics, culture, security and fierce competition after China’s accession to the WTO, how should the region of Tianjin develop rapidly in the opportunities of the WTO and keep growing in fair competition? And Tianjin people together to explore how to create distinctive and competitive advantage of Tianjin city brand. City brands are facing challenges In fact, the world’s leading tourism city brand in the rapid development of the new economy are facing new challenges. Famous tourist cities like Paris, New York and Tokyo are beginning to feel the impact of the new tourism economy. Decline in tourist arrivals, reduction in stay dates and purchases