广播电视事业的蓬勃发展,带来了广播电视报的空前繁荣。八十年代末期,广播电视报发展到上百家,期发行量4000余万份,是各类报纸发行量最大、自费订户最多的一种专业报纸。在书山报海的信息时代,广播电视报异军突起,赢得受众青睐,争得了立足之地。广播电视报的兴起,为广播电视事业增添了活力。本文仅就广播电视报在广播电视宣传中的地位和传播特征,作一简要分析。 The booming development of the radio and television industry has brought the unprecedented prosperity of radio and television newspapers. In the late 1980s, there were hundreds of radio and television newspapers in circulation with a circulation of more than 40 million copies, making it the largest newspaper of all kinds in newspapers and one of the largest newspaper subscribers at their own expense. In the information age of the book mountain, the radio and television newspaper emerged as a new force and won the favor of the audience, gaining a foothold. The rise of radio and television newspaper added vitality to the radio and television industry. This article only makes a brief analysis of the status and characteristics of radio and television broadcasting in the promotion of radio and television.