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近年来,我国旅游业作为一门新兴的产业,取得了突飞猛进的发展。本文从旅游文化学的角度,论述了旅游和文化的关系,以及旅游对传统文化的影响,并指出由旅游引起的文化交流创造出一种新的文化态势——旅游文化。随着我国旅游业的兴起和迅猛发展,文化在旅游业中的地位和作用越来越重要,它正在成为整个旅游业的灵魂和支柱,决定着旅游业的发展方向和兴衰成败。旅游文化是一种独立的文化形态,它是环绕旅游活动有机形成的物质文明和精神文明的总和;旅游文化具有继承性、创造性、服务性和时空差异性;旅游文化是旅游业的灵魂和支柱,在旅游经济、旅游管理和社会主义精神文明建设中有巨大作用。
In recent years, China’s tourism industry as an emerging industry has achieved rapid development. This paper discusses the relationship between tourism and culture and the impact of tourism on traditional culture from the perspective of tourism culture. It also points out that the cultural exchange caused by tourism creates a new cultural trend - tourism culture. With the rise and rapid development of tourism in our country, culture has become more and more important in the tourism industry. It is becoming the soul and pillar of the tourism industry, which determines the direction of development and the success or failure of tourism. Tourism culture is an independent form of culture, which is the sum of material and spiritual civilizations formed around tourism activities. Tourism culture has inheritance, creativity, service and time-space differences. Tourism culture is the soul and pillar of tourism , In the tourism economy, tourism management and the construction of socialist spiritual civilization have a tremendous role.