中国品牌、新生车企、大众级别的高端车定位、全正向开发,这些从没有组合在一起过的词汇第一次被观致统一了起来。定位:新高端高端定位传递品牌价值观致从一开始就着眼于产品的品质和品牌,选择了“新高端”这个起点并不低的定位。理由是:这样的战略不只在中国,在欧洲都是行得通的。与传统中国品牌的经济性定位不同,卫思梵说:把同样的东西,以更低的价值和价格提供给消费者,这样的传统经济性战略并不是一个长期稳定的战略。因为从 For the first time, Chinese brands, new-car companies, and high-end cars at the public level have all been positively developed. The words that have never been combined are the first to be uniformed. Positioning: the new high-end high-end positioning transmission brand values ​​Since the beginning from the focus on product quality and brand, select the “new high-end ” This starting point is not low positioning. The reason is that such a strategy works not only in China but also in Europe. Unlike traditional Chinese brands, where the economic orientation is different, Vance Vatican said: Such a traditional economic strategy is not a long-term and stable strategy to provide the same things to consumers with lower value and lower prices. Because from