上海辞书出版社出版了一部图文并茂的大型辞书《中国名画鉴赏辞典》,16开本,精装,约208万字,名画成千,妙文数百,是由著名美学家、西方文论家、国画理论家、画家伍蠡甫教授主编,并请海内外知名度很高的学者专家王朝闻、饶宗颐、阎丽川、李铸晋、谢稚柳、唐云、王伯敏、方闻、张安治、扬仁恺等等任顾问和亲自撰稿,是敝人继责编《中国美术辞典》之后又负责编纂的一部大辞典。书上市后社会反响较大,一个月内售出五千余册,被广大读者评为93年下半年最受欢迎的十本书之一。究其因,我试从以下三点加以评介: 见仁见智的“外包装” 现在的产品(不论是物质的还是精神的)都很讲究“外包装”,这是市场经济规律的产物;但外包装要根据产品的内容而制作,它既受内容的制约,又要有自身的特性。《中国名画鉴赏辞典》的外包装,是由著名百岁老人大画家刘海粟题写的清秀苍健的八字书名和装帧大家钱君陶设计的古朴典雅的封面(包括护封)所组成的。 Shanghai Dictionaries Publishing House has published a large-scale encyclopedic dictionary entitled “Chinese Painting Appreciation Dictionaries” with 16 editions and hardcover, about 2.08 million words, thousands of famous paintings and hundreds of wonderful wads. It is composed of famous aesthetics experts, western literary critics, And painter Professor Wu Mi Fu, and invited famous experts Wang Chao Wen, Rao Zongyi, Yan Li Chuan, Li Zhuangjin, Xie Zhiliu, Tang Yun, Wang Bowen, Fang Wen, Zhang Zhizhi, Yang Renkai and other well-known scholars and writers at home and abroad , Is a large dictionary following the editor of the “Chinese art dictionary” and then responsible for compiling a large dictionary. After the listing of the social impact of the larger market, sold more than 5,000 copies within a month, the majority of readers as the second half of 93, one of the most popular ten books. The reason for this, I try to comment from the following three points: a matter of opinion, “packaging” the current product (whether material or spiritual) are very particular about “packaging”, which is the product of the law of the market economy; but packaging According to the content of the product and production, it is subject to content constraints, but also have their own characteristics. The packaging of the Chinese Painting Appreciation Dictionary is composed of the delicate and graceful title written by famous centennial painter Liu Haisu and the quaint and elegant cover (including the cover seal) designed by Qian Jun Tao.