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近年来,随着网络信息传播的突飞猛进,网站、博客、微博、微信、论坛、贴吧等网络新媒体悄然兴起,并日渐受到世人青睐。受众单一被动接受信息的时代正在被互动分享信息的时代所取代,原有的传播方式和传播格局正在发生变化,传统媒体正在经受着前所未有的压力与冲击。传播媒体的变化,同时也为新闻宣传工作带来了新的挑战。如何因势利导,顺势而为,认识新媒体、学习新媒体、善用新媒体,充分利用新媒体优势促进国有
In recent years, with the rapid development of network information dissemination, web-based new media such as websites, blogs, Weibo, Wechat, forums and post bars quietly rise and are increasingly favored by the world. The era of single passive acceptance of information by the audience is being replaced by the era of interactive information sharing. The original mode of transmission and communication are changing. The traditional media are experiencing unprecedented pressure and impact. The changes in the media have also brought new challenges to the news propaganda work. How to make the best use of the situation, take advantage of the situation, understand the new media, learn new media, make good use of new media, make full use of new media advantages to promote the state-owned