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旅游目的地意象的研究对旅游目的地的规划与开发具有非常重要的意义。本文通过文献综述法、实地问卷调查法和IPA分析法对广东梧桐山风景名胜区意象进行分析,得出了三条结论。
The study of the image of tourist destination is of great significance to the planning and development of tourist destination. This article analyzes the image of Wutongshan Scenic Spot in Guangdong Province through literature review, field survey and IPA analysis, and draws three conclusions.